USG game market intel

Seven questions. Pick the one you are actually asking.

A studio can afford to be wrong. It has a research team to catch it early and a slate of other games to absorb it when they miss. You get one shot every year or two, and being wrong costs you the year. These are how you find out first: pick the question you are actually asking, and on any game already on Steam you can read the summary free before you decide.

Game report $29 pay once · keep it

Should I build this, and what would it take?

Before you commit two years to the wrong game

One report, four ways in. Buying it once opens all four on that game.

Free summary

Where it stands, the shape of the problem, and one complaint worked in full with the reviews behind it

The full report adds

Every complaint, classified
All 11 gaps split into fixable, hard-but-possible and structural, each with severity and the reviewer evidence behind it.
What it would take to build
Complexity, effort in dev-months, the disciplines it loads, and what actually drives the cost for a team your size.
What players loved
The parts of the fantasy that worked, so the better version keeps them.
What you'd have to nail
The specific bar the audience will hold you to.
Build reality
Effort in dev-months, the disciplines it loads, and what actually drives the cost.
Risk read
Review-bomb distortion, genre saturation, and audience-size caveats.

Counts above are No More Room in Hell 2's, taken from the example. Yours will differ with the game.

Get the free summary See a full example

Unlocked in full on No More Room in Hell 2, so you can read the paid half before deciding whether to buy your own.

Idea report $99 pay once · keep it

Is my idea worth making?

Before you give it the next year of your life

Free summary

Nothing. This one is bought before it is made. A finished run on our own pitch is open in full instead.

The full report adds

The games like yours, ranked
The games your idea would sit beside, with reviews, rating and which of them are leaving room.
What is still missing, ranked
What this audience keeps asking for, split into what a small team can fix and what it cannot.
What it would take to compete
The production load these games carry, so you can weigh the idea against the months.
A game report on each one that is struggling
For each one we have analysed: the complaint punch list and the better-version spec.
Start your idea report See a full example

A finished run on an idea we pitched ourselves, unlocked in full, so you can read what comes back before the interview starts.

Gaps report $79 pay once · keep it

Where is my opening?

Before you pick the space you will spend the next year competing in

5,885 games surveyed 7.2 million reviews behind them 13 read in depth

One report, two ways in. Buying it once opens both on that genre.

Free summary

Nothing. The sample genre is open in full instead.

The full report adds

Every opening, ranked
All 10 games with a proven audience failing it, ranked by opportunity. Each carries the complaints that open the door, what the better version must nail, and what building it would take.
The verdict on the space
Whether this genre is worth entering at all, read from how its games are actually rated.
The leaders
Who owns this audience today, and how solidly they hold it.
What the whole genre gets wrong
Every complaint players keep raising across the genre, counted and split into what a small team can fix and what it cannot.
Every demand signal, ranked
All 10 things this audience keeps asking for, with how many of the genre's games draw each complaint.
Differentiator or table stakes
Which complaints even the well-liked games draw, and which only sink the rejected ones.
The worst offenders
The games drawing each complaint hardest, with the review counts behind them.
Where to start
The highest-ranked complaint a small team could actually act on.

Counts above are the Zombies genre's, taken from the example. Yours will differ with the genre.

Pick your genre See a full example

Unlocked in full on the Zombies genre, so you can read the paid half before deciding whether to buy your own.

What happens next

  1. Step one

    Nobody to brief. One sentence.

    Pick your question, then name a game already on Steam or write one sentence about the one in your head. The account wants your name, an email and a password. No company, no card, no sales call.

  2. Step two

    See something real before you pay.

    Point a game report at your own game and the summary is free, a real answer rather than a teaser on somebody else's title. The gaps report opens a whole sample genre in full. Only the idea report is bought up front.

  3. Step three

    Pay once, or do not pay at all.

    No subscription and no seat still billing you a year after the decision was made. What you buy is saved as it is the moment you buy it, so the report you paid for is the one you can come back to.

How the reading is done. The figures are counted from Steam's own data rather than estimated: review counts, ratings, prices and release dates. The reviews behind them are read by a language model, because millions of them is long past what any team could read by hand. Every complaint it reports carries the evidence behind it, how many players raised it and which games drew it hardest, so you can weigh it rather than take it on trust.